October 25th 2023, Tulsa, OK – Attention to all our moto friends! We are thrilled to announce that the 2023-2024 AMA Arenacross Championship just got a whole lot cooler with the announcement of our new sponsor, Bob The Cooler Co.!

Led by CEO Jordan Cochrum, these motorheads and adventure enthusiasts are masters of keeping your sips frosty and your snacks crispy for days. And with major sponsorships of action sports heroes like Monster Energy Kawasaki’s Jason Anderson, 7-time off-road champ RJ Anderson, Warnert Racing Factory Ski-doo snocross team, Canada’s WLTN Kawasaki Seven race team and title sponsor of the Canadian Triple Crown of Motocross series, you better believe they mean business.

Bob’s tough-as-nails coolers, drinkware, and gear are a match made in heaven for all your active lifestyles. Plus, their wild colors are sure to make you stand out in any crowd. So whether you’re ripping dunes, chillin trackside or hanging by the pool, Bob’s got your back!

Bob’s products are soon available at powersports dealers throughout North America, so you can get your hands on their gear no matter where you are. And don’t forget to use the code “DrinkUp15” for 15% off drinkware exclusively at Bobscool.com.

So get ready for the coolest season of AMA Arenacross yet, brought to you by Bob The Cooler Co. 

“BOB’s your ultimate wingman, keeping you cool in the hottest moments of life!”